Blog - Equipment Media Kit

Tips for Building and Maintaining a Winning Dealership Team

Tips for Building and Maintaining a Winning Dealership Team

A strong and cohesive team is crucial for the success and growth of any dealership, whether it’s well-established or just…

Maximize the Power of TraderTraxx with These 5 Tips

Maximize the Power of TraderTraxx with These 5 Tips

When you sign up to be an Equipment Trader dealer and list your units, you gain exclusive access to TraderTraxx,…

Products Sales

4 Tips to Increase Heavy Machinery Sales During the Off-Season

4 Effective StratSales in the Off-Season

The heavy machinery industry witnesses fluctuations in demand during the winter months, but there’s no reason for discouragement. Potential buyers…

4 Tips to Increase Heavy Machinery Sales During the Off-Season

Product Spotlight: Getting the Most Out of Equipment Trader’s Hot Deals Emails

Product Spotlight: Getting the Most Out of Equipment Trader’s Hot Deals Emails

Product Spotlight Getting the Most Out of RV Trader’s Hot Deals Emails

Today, heavy equipment dealerships need to stand out from the competition and reach the right audience in order to be…

6 Tips For Making the Most Out of Your Time at Trade Shows

6 Tips For Making the Most Out of Your Time at Trade Shows

The trade show season is in full swing, providing an excellent opportunity for dealers to establish new connections and enhance…

3 Takeaways from Equipment Trader’s Premium Select Case Study

3 Takeaways from Equipment Trader’s Premium Select Case Study

3 Takeaways from Premium Select Case Study

If you’re not familiar with Equipment Trader’s latest offering, Premium Select, we’ve got you covered. We have reached out to…

Converting Website Referrals into Valuable Leads

As a dealer, having your listings on Equipment Trader can make a significant impact on your business, as website referrals…

6 Steps to Attain Digital Sales Success

Women hand using smartphone do online selling for people shoppin

In the current digitally-driven market, it is imperative for dealerships to establish a robust online presence to capture consumer attention…

Sales

This year’s NATDA Trailer Show was held on August 30 – 31 in Nashville, TN. Our team was onsite at…

The Trailer Industry: A Look at Key Insights and Trends

7 Crucial Tips for Capturing Outstanding Equipment Trader Listing Photos

7 Crucial Tips for Capturing Outstanding Equipment Trader Listing Photos

7 Keys to Taking Great Vehicle Photos for Inventory Listings (2)

If you’re looking to make your equipment inventory listings stand out in today’s tech-savvy market, high-quality photos are essential. You…

Why Tracking Your Customer Purchase Journey Matters

Why Tracking Your Customer Purchase Journey Matters

Before consumers had the option to conveniently browse online for units, their path to purchase was straightforward. However, the online…

Sales

Equipment Trader’s Guide To Successful Organizational Networking

The world of equipment sales can be extremely competitive, which can sometimes result in missed opportunities for organizational networking….

Equipment Trader’s Guide To Successful Organizational Networking

What You Should Know Ahead of The Transition Google Analytics 4

What You Should Know Ahead of The Transition Google Analytics 4

Google is continually optimizing their analytics to give you the best insights into your website performance. This is why as…

Managing Equipment Buyers Communication Expectations When Buying Equipment

Managing Equipment Buyers Communication Expectations When Buying Equipment

Managing Buyers Communication Expectations

Having robust listings is a great start in driving buyers down your sales funnel; however, having multiple communication options, and…

Sales

4 Tips for Optimizing Inventory Listings on Equipment Trader

Images, pricing, and dealership location are just a few essential components of an online motorcycle listing. However, there’s a few…

4 Tips for Optimizing Inventory Listings on Equipment Trader

Premium Select on Equipment Trader: The Ultimate Competitive Advantage

Premium Select on Equipment Trader: The Ultimate Competitive Advantage

Every day, consumers browse thousands of listings on the Equipment Trader marketplace. With so many options available, you need to…

Caterpillar Dealers Discuss Challenges and Opportunities in 2023

Caterpillar Dealers Discuss Challenges and Opportunities in 2023

In the aftermath of 2020, the equipment industry continues to see shortages of materials, essential parts, and personnel. This has…

Why Equipment Trader’s Enhancement Auto-selector Is Your New Listing Assistant

Why Equipment Trader’s Enhancement Auto-selector Is Your New Listing Assistant

Why the Enhancement Auto-selector Is Your New Listing Assistant

Equipment Trader’s Enhancement Auto Selector offers a convenient way to get the most return on your investment in enhanced ads,…

Why Enhanced Ads are Worth Investing in on Equipment Trader

Why Enhanced Ads are Worth Investing in on Equipment Trader

Enhanced ads, which includes Featured and Premium Ads, are one of the most effective tools to drive powerful results for…

Are You Using TraderTraxx?

Equipment Trader is the leading marketplace for buying and selling equipment and provides innovative advertising solutions and sales tools for…

The Trader Advantage — Exclusive Value from Equipment Trader

The Trader Advantage — Exclusive Value from Equipment Trader

Modern city with wireless network connection and city scape concept.Wireless network and Connection technology concept with city background at night.

As we get in gear for a successful 2023, Equipment Trader is taking a moment to reflect on the tremendous…

How to Master the Three D’s: Demand, Data, & Digital Tools

Product Spotlight: Live & Managed Chat

As technology makes communication across multiple channels easier, convenience has become a top priority for shoppers. Consumers now expect to…

Rethinking Leads: Why We Should Embrace Emerging Opportunities

Rethinking Leads: Why We Should Embrace Emerging Opportunities

Before online ads and targeted emails, and even before telemarketing and robocalls, sales often involved door-to-door salesmen and saleswomen traveling…

Product Spotlight: Lead Enrichment

If you’ve already started managing leads with Lead Manager, it’s time to take the next step and start strategically planning…

Keeping Leads Organized and Accounted for With Lead Manager

Keeping Leads Organized and Accounted for With Lead Manager

Closing a deal is a rewarding part of the sales process for any dealer; however, guiding consumers down the sales…

Using Text Messaging to Improve Your Dealership’s Communication Strategy

Using Text Messaging to Improve Your Dealership’s Communication Strategy

Today, text messaging is the most common form of communication, as 81% of American adults use SMS text messaging. Text…

What is Attribution and Why Does It Matter for Equipment Dealers

What is Attribution and Why Does It Matter for Equipment Dealers

Prior to the Internet, a consumer’s path to purchase was relatively linear. They relied heavily on local equipment dealerships…

What is Multi-Click Attribution?

There’s a growing concept in sales that is changing how we think about online advertising: “multi-click attribution.” Traditionally, credit…

The Do’s and Don’ts of Texting

As technology has evolved, consumer preferences have changed. Today’s consumer prefers fast and easy communication when searching for their perfect…

We’ve covered the general benefits of live chat before, but now it’s time to take a deeper dive…

Tips for Using Live Chat

What’s the Deal With Live Chat?

Customer service should be a top priority for your business, and as technology continues to evolve, it’s important to…

Getting Started with Email Marketing: Measuring Email Campaigns

In our Getting Started with Email Marketing series finale, we’ll be covering how to measure the success of…

Getting Started with Email Marketing: Implementing Dynamic Email Campaigns

In our Getting Started with Email Marketing series, we’ll be covering how to measure the success of your…

Getting Started with Email Marketing: Planning Dynamic Email Campaigns

In our Getting Started with Email Marketing series, we’ll be covering how to measure the success of your…

Getting Started with Email Marketing: Benefits of Dynamic Email Campaigns

Scrappy Marketing on a Budget: Establish Local Partnerships

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t…

Scrappy marketing on a Budget: Create Referral Programs

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t…

Scrappy Marketing on a Budget: Develop Provoking Content

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t…