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Unveiling the Buyer Persona: Key Insights into Equipment Shopper Demographics

Understanding your typical buyer, from their shopping preferences to their market outlook, can give you a significant advantage. How familiar…

Unveiling the Buyer Persona: Key Insights into Equipment Shopper Demographics
Industry Trends
Unleash Your Dealership’s Potential: Equipment Trader’s Guide to Event Marketing
AdobeStock_107982085
o matter if you can't attend big trade shows, there are plenty of opportunities to take advantage of impactful events
Unleash Your Dealership’s Potential: Equipment Trader’s Guide to Event Marketing
Marketing
Elevate Your Dealership’s Brand Recognition with These 6 Strategies
AdobeStock_296056281

With the market being so competitive, how can a business stand out from the rest? Building a strong brand reputation…

Elevate Your Dealership’s Brand Recognition with These 6 Strategies
Marketing
5 Ways AI Can Revolutionize Your Dealership’s Marketing
AI

The impact of Artificial Intelligence on the tech industry has been tremendous, revolutionizing various applications. However, its most significant contribution…

5 Ways AI Can Revolutionize Your Dealership’s Marketing
Industry Trends
Events to Mark in Your Equipment Dealership’s Calendar for 2024
2024 Events to Attend

Discover the countless advantages of attending industry trade shows and conferences. These events not only provide a perfect platform to…

Events to Mark in Your Equipment Dealership’s Calendar for 2024
Industry Trends
5 Sales & Marketing Insights You Don’t Want to Miss At AED 2024
SEE YOU AT AED

AED Summit 2024 is just around the corner, and you definitely don’t want to miss out on all the amazing…

5 Sales & Marketing Insights You Don’t Want to Miss At AED 2024
Sales
Equipment Trader’s 2023 Year in Review
A Year In Review

As we eagerly look ahead to 2024, let’s take a moment to reflect on the progress and achievements that Equipment…

Equipment Trader’s 2023 Year in Review
Products
The Top 10 Searched Equipment Categories of 2023
AdobeStock_72025139

When it comes to heavy machinery sales, it’s crucial to stay on top of the latest trends and plan for…

The Top 10 Searched Equipment Categories of 2023
Industry Trends
The Top 5 Sales and Marketing Tips From 2023
Top Marketing tips of 2023

As we welcome 2024, it’s the perfect opportunity to reflect and dive into the strategies and insights that drove sales…

The Top 5 Sales and Marketing Tips From 2023
Marketing
The Power of Email Automation: Introducing Equipment Trader’s Price Drop Email Series
Introducing Price Drop Emails

Navigating your buyers through the sales funnel in today’s fast-paced digital world can be a challenging task without the power…

The Power of Email Automation: Introducing Equipment Trader’s Price Drop Email Series
Products
Tips for Building and Maintaining a Winning Dealership Team
Building an all star team

A strong and cohesive team is crucial for the success and growth of any dealership, whether it’s well-established or just…

Tips for Building and Maintaining a Winning Dealership Team
Industry Trends
Maximize the Power of TraderTraxx with These 5 Tips
Maximize the Power of TraderTraxx with These 5 Tips

When you sign up to be an Equipment Trader dealer and list your units, you gain exclusive access to TraderTraxx,…

Maximize the Power of TraderTraxx with These 5 Tips
Products Sales
4 Tips to Increase Heavy Machinery Sales During the Off-Season
4 Effective StratSales in the Off-Season

The heavy machinery industry witnesses fluctuations in demand during the winter months, but there’s no reason for discouragement. Potential buyers…

4 Tips to Increase Heavy Machinery Sales During the Off-Season
Marketing
Product Spotlight: Getting the Most Out of Equipment Trader’s Hot Deals Emails
Product Spotlight Getting the Most Out of RV Trader’s Hot Deals Emails

Today, heavy equipment dealerships need to stand out from the competition and reach the right audience in order to be…

Product Spotlight: Getting the Most Out of Equipment Trader’s Hot Deals Emails
Products
6 Tips For Making the Most Out of Your Time at Trade Shows
6 Tips For Making the Most Out of Your Time at Trade Shows

The trade show season is in full swing, providing an excellent opportunity for dealers to establish new connections and enhance…

6 Tips For Making the Most Out of Your Time at Trade Shows
Industry Trends
3 Takeaways from Equipment Trader’s Premium Select Case Study
3 Takeaways from Premium Select Case Study

If you’re not familiar with Equipment Trader’s latest offering, Premium Select, we’ve got you covered. We have reached out to…

3 Takeaways from Equipment Trader’s Premium Select Case Study
Products
Converting Website Referrals into Valuable Leads

As a dealer, having your listings on Equipment Trader can make a significant impact on your business, as website referrals…

Converting Website Referrals into Valuable Leads
Marketing
6 Steps to Attain Digital Sales Success
Women hand using smartphone do online selling for people shoppin

In the current digitally-driven market, it is imperative for dealerships to establish a robust online presence to capture consumer attention…

6 Steps to Attain Digital Sales Success
Sales
The Trailer Industry: A Look at Key Insights and Trends

  This year’s NATDA Trailer Show was held on August 30 – 31 in Nashville, TN. Our team was onsite at…

The Trailer Industry: A Look at Key Insights and Trends
Industry Trends Marketing
8 Effective Digital Marketing Strategies to Boost Customer Retention
8 Effective Digital Marketing Strategies to Boost Customer Retention_ET

In today’s highly competitive market, customer retention is absolutely essential for the success of your dealership. With potential inventory shortages…

8 Effective Digital Marketing Strategies to Boost Customer Retention
Marketing
7 Crucial Tips for Capturing Outstanding Equipment Trader Listing Photos
7 Keys to Taking Great Vehicle Photos for Inventory Listings (2)

If you’re looking to make your equipment inventory listings stand out in today’s tech-savvy market, high-quality photos are essential. You…

7 Crucial Tips for Capturing Outstanding Equipment Trader Listing Photos
Marketing
Why Tracking Your Customer Purchase Journey Matters
Why Tracking Your Customer Purchase Journey Matters _blog

Before consumers had the option to conveniently browse online for units, their path to purchase was straightforward. However, the online…

Why Tracking Your Customer Purchase Journey Matters
Sales
Equipment Trader’s Guide To Successful Organizational Networking
My project (13)

  The world of equipment sales can be extremely competitive, which can sometimes result in missed opportunities for organizational networking….

Equipment Trader’s Guide To Successful Organizational Networking
Industry Trends
What You Should Know Ahead of The Transition Google Analytics 4
My project (9)

Google is continually optimizing their analytics to give you the best insights into your website performance. This is why as…

What You Should Know Ahead of The Transition Google Analytics 4
Industry Trends
Managing Equipment Buyers Communication Expectations When Buying Equipment
Managing Buyers Communication Expectations

Having robust listings is a great start in driving buyers down your sales funnel; however, having multiple communication options, and…

Managing Equipment Buyers Communication Expectations When Buying Equipment
Sales
4 Tips for Optimizing Inventory Listings on Equipment Trader
4 Tips for Optimizing Inventory Listings on Equipment Trader

Images, pricing, and dealership location are just a few essential components of an online motorcycle listing. However, there’s a few…

4 Tips for Optimizing Inventory Listings on Equipment Trader
Marketing
Premium Select on Equipment Trader: The Ultimate Competitive Advantage
Premium Select

Every day, consumers browse thousands of listings on the Equipment Trader marketplace. With so many options available, you need to…

Premium Select on Equipment Trader: The Ultimate Competitive Advantage
Products
How To Create a Social Media Strategy That Drives Revenue
My project (9)

Social media has become integrated into the everyday lives of consumers, including their shopping preferences. With people spending an average…

How To Create a Social Media Strategy That Drives Revenue
Marketing
Caterpillar Dealers Discuss Challenges and Opportunities in 2023
Caterpillar Dealers Discuss Challenges and Opportunities in 2023

  In the aftermath of 2020, the equipment industry continues to see shortages of materials, essential parts, and personnel. This has…

Caterpillar Dealers Discuss Challenges and Opportunities in 2023
Industry Trends
Why Equipment Trader’s Enhancement Auto-selector Is Your New Listing Assistant
Why the Enhancement Auto-selector Is Your New Listing Assistant

Equipment Trader’s Enhancement Auto Selector offers a convenient way to get the most return on your investment in enhanced ads,…

Why Equipment Trader’s Enhancement Auto-selector Is Your New Listing Assistant
Products
Why Enhanced Ads are Worth Investing in on Equipment Trader
My project (7)

Enhanced ads, which includes Featured and Premium Ads, are one of the most effective tools to drive powerful results for…

Why Enhanced Ads are Worth Investing in on Equipment Trader
Products
Are You Using TraderTraxx?
My project (11)

Equipment Trader is the leading marketplace for buying and selling equipment and provides innovative advertising solutions and sales tools for…

Are You Using TraderTraxx?
Products
The Trader Advantage — Exclusive Value from Equipment Trader
Modern city with wireless network connection and city scape concept.Wireless network and Connection technology concept with city background at night.

As we get in gear for a successful 2023, Equipment Trader is taking a moment to reflect on the tremendous…

The Trader Advantage — Exclusive Value from Equipment Trader
Industry Trends
WHAT THE CHANGES TO FACEBOOK MARKETPLACE MEAN FOR YOUR DEALERSHIP

As your digital marketing partners our job is to constantly stay on top of trends, changes and improvements to the…

WHAT THE CHANGES TO FACEBOOK MARKETPLACE MEAN FOR YOUR DEALERSHIP
Marketing
How to Master the Three D’s: Demand, Data, & Digital Tools
The Three Ds
How to Master the Three D’s: Demand, Data, & Digital Tools
Industry Trends Marketing
Product Spotlight: Live & Managed Chat

As technology makes communication across multiple channels easier, convenience has become a top priority for shoppers. Consumers now expect to…

Product Spotlight: Live & Managed Chat
Products
Rethinking Leads: Why We Should Embrace Emerging Opportunities

Before online ads and targeted emails, and even before telemarketing and robocalls, sales often involved door-to-door salesmen and saleswomen traveling…

Rethinking Leads: Why We Should Embrace Emerging Opportunities
Marketing
Product Spotlight: Lead Enrichment

If you’ve already started managing leads with Lead Manager, it’s time to take the next step and start strategically planning…

Product Spotlight: Lead Enrichment
Products
Keeping Leads Organized and Accounted for With Lead Manager

Closing a deal is a rewarding part of the sales process for any dealer; however, guiding consumers down the sales…

Keeping Leads Organized and Accounted for With Lead Manager
Products
Using Text Messaging to Improve Your Dealership’s Communication Strategy

Today, text messaging is the most common form of communication, as 81% of American adults use SMS text messaging. Text…

Using Text Messaging to Improve Your Dealership’s Communication Strategy
Marketing
What is Attribution and Why Does It Matter for Equipment Dealers

  Prior to the Internet, a consumer’s path to purchase was relatively linear. They relied heavily on local equipment dealerships…

What is Attribution and Why Does It Matter for Equipment Dealers
Marketing
What is Multi-Click Attribution?

  There’s a growing concept in sales that is changing how we think about online advertising: “multi-click attribution.” Traditionally, credit…

What is Multi-Click Attribution?
Marketing
The Do’s and Don’ts of Texting

As technology has evolved, consumer preferences have changed. Today’s consumer prefers fast and easy communication when searching for their perfect…

The Do’s and Don’ts of Texting
Industry Trends Marketing
Tips for Using Live Chat
tips for using live chat

    We’ve covered the general benefits of live chat before, but now it’s time to take a deeper dive…

Tips for Using Live Chat
Industry Trends Marketing
What’s the Deal With Live Chat?
what's the deal with live chat

  Customer service should be a top priority for your business, and as technology continues to evolve, it’s important to…

What’s the Deal With Live Chat?
Marketing
Getting Started with Email Marketing: Measuring Email Campaigns

    In our Getting Started with Email Marketing series finale, we’ll be covering how to measure the success of…

Getting Started with Email Marketing: Measuring Email Campaigns
Marketing
Getting Started with Email Marketing: Implementing Dynamic Email Campaigns

    In our Getting Started with Email Marketing series, we’ll be covering how to measure the success of your…

Getting Started with Email Marketing: Implementing Dynamic Email Campaigns
Marketing
Getting Started with Email Marketing: Planning Dynamic Email Campaigns

    In our Getting Started with Email Marketing series, we’ll be covering how to measure the success of your…

Getting Started with Email Marketing: Planning Dynamic Email Campaigns
Marketing
Getting Started with Email Marketing: Benefits of Dynamic Email Campaigns
Getting Started with Email Marketing: Benefits of Dynamic Email Campaigns
Marketing
Scrappy Marketing on a Budget: Establish Local Partnerships

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t…

Scrappy Marketing on a Budget: Establish Local Partnerships
Marketing
Scrappy marketing on a Budget: Create Referral Programs

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t…

Scrappy marketing on a Budget: Create Referral Programs
Marketing
Scrappy Marketing on a Budget: Grow Social Media Influence

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t…

Scrappy Marketing on a Budget: Grow Social Media Influence
Marketing
Scrappy Marketing on a Budget: Develop Provoking Content
Content marketing concept with tablet computer

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t…

Scrappy Marketing on a Budget: Develop Provoking Content
Marketing