Equipment Trader Blog Scroll Down All Resources Show All Industry Trends Marketing Products News filters Show All Industry Trends Marketing Products If you’ve already started managing leads with Lead Manager, it’s time to take the next step and start strategically planning… Product Spotlight: Lead Enrichment Products Closing a deal is a rewarding part of the sales process for any dealer; however, guiding consumers down the sales… Keeping Leads Organized and Accounted for With Lead Manager Products Today, text messaging is the most common form of communication, as 81% of American adults use SMS text messaging. Text… Using Text Messaging to Improve Your Dealership’s Communication Strategy Marketing Prior to the Internet, a consumer’s path to purchase was relatively linear. They relied heavily on local equipment dealerships… What is Attribution and Why Does It Matter for Equipment Dealers Marketing There’s a growing concept in sales that is changing how we think about online advertising: “multi-click attribution.” Traditionally, credit… What is Multi-Click Attribution? Marketing As technology has evolved, consumer preferences have changed. Today’s consumer prefers fast and easy communication when searching for their perfect… The Do’s and Don’ts of Texting Industry Trends Marketing We’ve covered the general benefits of live chat before, but now it’s time to take a deeper dive… Tips for Using Live Chat Industry Trends Marketing Customer service should be a top priority for your business, and as technology continues to evolve, it’s important to… What’s the Deal With Live Chat? Marketing In our Getting Started with Email Marketing series finale, we’ll be covering how to measure the success of… Getting Started with Email Marketing: Measuring Email Campaigns Marketing In our Getting Started with Email Marketing series, we’ll be covering how to measure the success of your… Getting Started with Email Marketing: Implementing Dynamic Email Campaigns Marketing In our Getting Started with Email Marketing series, we’ll be covering how to measure the success of your… Getting Started with Email Marketing: Planning Dynamic Email Campaigns Marketing Getting Started with Email Marketing: Benefits of Dynamic Email Campaigns Marketing In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t… Scrappy Marketing on a Budget: Establish Local Partnerships Marketing In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t… Scrappy marketing on a Budget: Create Referral Programs Marketing In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t… Scrappy Marketing on a Budget: Grow Social Media Influence Marketing In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t… Scrappy Marketing on a Budget: Develop Provoking Content Marketing
