NEED A BUYER FOR YOUR UNITS?
New or used, put your listings in front of people with purchasing power; our visitors are your target market! Let us help you get your listings in front of the correct audience!

Demographic Profile
Take a look at the demographic breakdown of Equipment Trader visitors.
Gender:
Male
Female
Other/Prefer Not to Answer
Average Household Income:
> $100K
>$50K - $99K
< $50K
Age:
18 - 34
35 - 54
55+
Equipment Trader Consumer Survey, 2021.

Male

Female
DID YOU KNOW

46.6%
That 46.6% of our site visitors have a household income of $75,000 or greater.

80%
Also, 80% of site visitors are home owners.