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![](https://equipmentmediakit.com/wp-content/uploads/2018/10/USA.jpg)
Demographic Profile
Take a look at the demographic breakdown of Equipment Trader visitors.
Gender:
Male
Female
Other/Prefer Not to Answer
Average Household Income:
Greater than 100K
Greater than 50K-99K
Less than 50K
Age:
18 - 34
35 - 54
55+
Equipment Trader Consumer Survey, 2023.
![](https://equipmentmediakit.com/wp-content/uploads/2018/10/Man-191x300.png)
Male
![](https://equipmentmediakit.com/wp-content/uploads/2018/10/female2-191x300.png)
Female
DID YOU KNOW
![](https://equipmentmediakit.com/wp-content/uploads/2018/10/House-300x300.png)
37%
are making $100K-$199K feel like thats too broad of a range
![](https://equipmentmediakit.com/wp-content/uploads/2023/07/Household-Income-Icon-300x300.png)
27%
of site visitors are interested in purchasing for a business with 100 – 499 employees