Equipment Trader’s 2023 Year in Review

As we eagerly look ahead to 2024, let’s take a moment to reflect on the progress and achievements that Equipment Trader has conquered in the previous year. Join us for an exciting journey as we explore the remarkable milestones that have fueled the growth of our dealer networks, including new product launches and growth opportunities for dealers. Read on to discover the top five standout moments from the unforgettable year that was 2023.

1. Reached New Heights With Premium Select

In 2023, we unveiled our newest and most impressive ad enhancement – Premium Select. This tool gives you the ultimate competitive advantage by elevating your units to the very top of search results, surpassing all regular and traditional Premium listings. Our marketplace has witnessed a remarkable surge in dealer success, all thanks to the extraordinary impact of Premium Select. Premium Select ads have generated 20X more vehicle detail page views than standard ads and 3X more than traditional Premium ads. Experience the incredible results firsthand as real dealers share their testimonials.

2. Expanded Market Reach & Visibility

In the past year, Equipment Trader has consistently attracted an impressive average of 980k monthly visits. Our commitment to dealerships goes beyond just numbers, as we offer personalized marketing solutions and an unmatched array of resources to connect them with a diverse audience of equipment buyers who are actively in the market.

3. Enhanced Equipment Trader’s Email Program with More Lead Follow-Ups

Email has emerged as the undefeated champion in the realm of communication methods for consumers, with our latest surveys from 2023 revealing that 51% of buyers now prefer to use email when communicating with dealers. To help dealers make the most of this trend, we introduced automated price drop emails. And that’s not all – Email Lead Amplifier received a major upgrade for dealers utilizing it, now sending six automated follow-up emails to buyers who submit leads on units, rather than four emails. This enhancement ultimately provides even greater value to dealers, ensuring they receive more value.

4. Unmatched Brand Visibility on Equipment Trader

In 2023, Trader Interactive’s portfolio of brands, including Equipment Trader, achieved impressive results with over 160 individual press pickups, reaching an audience of over 1 Billion unique visitors per month. This incredible success had a positive impact on dealers advertising on Equipment Trader, as it drove a significant increase in traffic to our marketplaces, giving consumers the opportunity to explore the wide range of dealer inventory available on our site.

5. Unparalleled Leads and Connections

Dealers experienced a highly successful year in connecting with buyers on Equipment Trader, achieving an impressive average of 41k leads and connections each month. Our unwavering dedication to innovation, which includes enhancements to our cutting-edge sales platform TraderTraxx, equipped dealers with invaluable lead generation tools, invaluable sales insights, and crucial data to keep the leads pouring in.

Equipment Trader is gearing up for an amazing 2024! Get ready for more opportunities that will help dealers thrive on our marketplace. Don’t miss out on the latest dealer education and sales tools – stay in the know by checking out our blog.

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