Whitepapers & Guides

Gain a Competitive Edge In Your Dealership with Digital Marketing Strategies from Equipment Trader. Inform Your Digital Strategy With Tips From Equipment Trader’s In-House Digital Marketing Experts.
For more information on how Equipment Trader can help you reach your advertising potential, please email marketing@EquipmentTrader.com.

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Rethinking Leads: Why We Should Embrace Emerging Connections

As today’s self-directed consumers research and purchase products on their own online, dealers need to rethink leads and embrace emerging opportunities. Download our whitepaper today to learn more about new types of connections available through technology.

A Dealer’s Guide: Why You Should Consider Renting Out Your Equipment

Equipment rentals can be big business for commercial dealerships and our new whitepaper describes the growing rental segment, breaks down the benefits of rentals for dealerships, and outlines best practices for dealers who rent out equipment.