OEMs can partner with Equipment Trader to create unique engagement strategies designed to drive Make/Model sales.
Drive Additional Make/model Views with Ad Enhancement Campaigns
Have a specific make/model you want to move more of? With Ad Enhancement Campaigns, you have control and flexibility over the enhancement status of dealer listings featuring your make/models. With the Sponsor Management tool in TraderTraxx, you can allocate Premium and Featured Ads in real-time.
Premium Placement Ads are designed to maximize the number of buyers who see your make/models by rendering dealer inventory at the top of the organic search results, and highlighting your listings across all devices with a “Premium” flag and photo rotation.
Premium Ads drive 13.6X the number of search results impressions than standard ads.
Featured Ads appear in a scrolling carousel on the Homepage as well as at the top of the buyers’ Search Results page on all platforms. These prominent placements give your make/models the first impression on buyers, helping to generate leads dealers, moving more make/models.
Featured Ads drive 14.4X the number of email leads than standard ads.
Leverage the search functionality of Equipment Trader on your site to drive in-market, down-funnel buyers to live listings from your dealers, resulting in significantly higher conversion rates.