All Resources Show All Articles Industry Trends News filters Show All Articles Industry Trends In the aftermath of 2020, the equipment industry continues to see shortages of materials, essential parts, and personnel. This has… Caterpillar Dealers Discuss Challenges and Opportunities in 2023 Industry Trends As we get in gear for a successful 2023, Equipment Trader is taking a moment to reflect on the tremendous… The Trader Advantage — Exclusive Value from Equipment Trader Industry Trends As your digital marketing partners our job is to constantly stay on top of trends, changes and improvements to the… WHAT THE CHANGES TO FACEBOOK MARKETPLACE MEAN FOR YOUR DEALERSHIP Articles How to Master the Three D’s: Demand, Data, & Digital Tools Articles Industry Trends As technology has evolved, consumer preferences have changed. Today’s consumer prefers fast and easy communication when searching for their perfect… The Do’s and Don’ts of Texting Industry Trends We’ve covered the general benefits of live chat before, but now it’s time to take a deeper dive… Tips for Using Live Chat Industry Trends In our Getting Started with Email Marketing series finale, we’ll be covering how to measure the success of… Getting Started with Email Marketing: Measuring Email Campaigns Articles In our Getting Started with Email Marketing series, we’ll be covering how to measure the success of your… Getting Started with Email Marketing: Implementing Dynamic Email Campaigns Articles In our Getting Started with Email Marketing series, we’ll be covering how to measure the success of your… Getting Started with Email Marketing: Planning Dynamic Email Campaigns Articles Getting Started with Email Marketing: Benefits of Dynamic Email Campaigns Articles Video marketing is a powerful tool for attracting consumers and extending your dealership’s reach. 7 Ways to Incorporate Video into Your Dealership’s Marketing Efforts Articles Having guidance for pricing will help you remain competitive and drive your dealership to the top when it comes to maximizing sales. 4 Tips for Accurate Pricing Articles Your dealership might be laser focused on reaching local customers, but in a competitive market, you have to think bigger…. 4 Tips for Selling Outside of Your Market Articles As the industry has moved online, digital marketing is vital to your dealership when generating leads and retaining your customers. 8 Digital Marketing Tips for Customer Retention Articles Are you ready to take the next step in better attracting and retaining customers? Follow these four steps for personalizing the buying experience. 4 Steps for Personalizing the Equipment Buying Experience Articles After discussing the benefits of referral programs, we’ll give you four easy steps for creating and implementing these marketing programs. Creating a Referral Program in 4 Steps Articles When it’s time to create inventory listings for heavy equipment, be sure to include pictures. Here are Equipment Trader's 10 tips for taking machinery pictures for your inventory listings. 10 Tips for Taking Equipment Pictures for Inventory Listings Articles If you’re wondering how to make sure your listings stand out, check out our tips for getting more eyes on your listings. 8 Tips for Selling Your Equipment Articles Despite new forms of digital communication constantly emerging, email remains an important tool in any marketing and advertising strategy that… 5 Benefits of Dynamic Email Campaigns Articles 5 Reasons to Use Geofencing for Your Dealership Articles
