All Resources Show All Articles News filters Show All Articles Video marketing is a powerful tool for attracting consumers and extending your dealership’s reach. 7 Ways to Incorporate Video into Your Dealership’s Marketing Efforts Articles Having guidance for pricing will help you remain competitive and drive your dealership to the top when it comes to maximizing sales. 4 Tips for Accurate Pricing Articles Your dealership might be laser focused on reaching local customers, but in a competitive market, you have to think bigger…. 4 Tips for Selling Outside of Your Market Articles As the industry has moved online, digital marketing is vital to your dealership when generating leads and retaining your customers. 8 Digital Marketing Tips for Customer Retention Articles Are you ready to take the next step in better attracting and retaining customers? Follow these four steps for personalizing the buying experience. 4 Steps for Personalizing the Equipment Buying Experience Articles After discussing the benefits of referral programs, we’ll give you four easy steps for creating and implementing these marketing programs. Creating a Referral Program in 4 Steps Articles When it’s time to create inventory listings for heavy equipment, be sure to include pictures. Here are Equipment Trader's 10 tips for taking machinery pictures for your inventory listings. 10 Tips for Taking Equipment Pictures for Inventory Listings Articles If you’re wondering how to make sure your listings stand out, check out our tips for getting more eyes on your listings. 8 Tips for Selling Your Equipment Articles Despite new forms of digital communication constantly emerging, email remains an important tool in any marketing and advertising strategy that… 5 Benefits of Dynamic Email Campaigns Articles 5 Reasons to Use Geofencing for Your Dealership Articles
