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Tips for Building and Maintaining a Winning Dealership Team
Building an all star team

A strong and cohesive team is crucial for the success and growth of any dealership, whether it’s well-established or just…

Tips for Building and Maintaining a Winning Dealership Team
Industry Trends
6 Tips For Making the Most Out of Your Time at Trade Shows
6 Tips For Making the Most Out of Your Time at Trade Shows

The trade show season is in full swing, providing an excellent opportunity for dealers to establish new connections and enhance…

6 Tips For Making the Most Out of Your Time at Trade Shows
Industry Trends
The Trailer Industry: A Look at Key Insights and Trends

  This year’s NATDA Trailer Show was held on August 30 – 31 in Nashville, TN. Our team was onsite at…

The Trailer Industry: A Look at Key Insights and Trends
Industry Trends
Equipment Trader’s Guide To Successful Organizational Networking
My project (13)

  The world of equipment sales can be extremely competitive, which can sometimes result in missed opportunities for organizational networking….

Equipment Trader’s Guide To Successful Organizational Networking
Industry Trends
5 Key Traits to Look for When Hiring Sales Reps at Your Dealership
5 Key Traits to Look for When Hiring Sales Reps at Your Dealership

Overseeing the operation of a dealership requires a great deal of effort, making it difficult to serve every buyer who…

5 Key Traits to Look for When Hiring Sales Reps at Your Dealership
Guides
What You Should Know Ahead of The Transition Google Analytics 4
My project (9)

Google is continually optimizing their analytics to give you the best insights into your website performance. This is why as…

What You Should Know Ahead of The Transition Google Analytics 4
Industry Trends
Caterpillar Dealers Discuss Challenges and Opportunities in 2023
Caterpillar Dealers Discuss Challenges and Opportunities in 2023

  In the aftermath of 2020, the equipment industry continues to see shortages of materials, essential parts, and personnel. This has…

Caterpillar Dealers Discuss Challenges and Opportunities in 2023
Industry Trends
The Trader Advantage — Exclusive Value from Equipment Trader
Modern city with wireless network connection and city scape concept.Wireless network and Connection technology concept with city background at night.

As we get in gear for a successful 2023, Equipment Trader is taking a moment to reflect on the tremendous…

The Trader Advantage — Exclusive Value from Equipment Trader
Industry Trends
WHAT THE CHANGES TO FACEBOOK MARKETPLACE MEAN FOR YOUR DEALERSHIP

As your digital marketing partners our job is to constantly stay on top of trends, changes and improvements to the…

WHAT THE CHANGES TO FACEBOOK MARKETPLACE MEAN FOR YOUR DEALERSHIP
Articles
How to Master the Three D’s: Demand, Data, & Digital Tools
The Three Ds
How to Master the Three D’s: Demand, Data, & Digital Tools
Articles Industry Trends
The Do’s and Don’ts of Texting

As technology has evolved, consumer preferences have changed. Today’s consumer prefers fast and easy communication when searching for their perfect…

The Do’s and Don’ts of Texting
Industry Trends
Tips for Using Live Chat
tips for using live chat

    We’ve covered the general benefits of live chat before, but now it’s time to take a deeper dive…

Tips for Using Live Chat
Industry Trends
Getting Started with Email Marketing: Measuring Email Campaigns

    In our Getting Started with Email Marketing series finale, we’ll be covering how to measure the success of…

Getting Started with Email Marketing: Measuring Email Campaigns
Articles
Getting Started with Email Marketing: Implementing Dynamic Email Campaigns

    In our Getting Started with Email Marketing series, we’ll be covering how to measure the success of your…

Getting Started with Email Marketing: Implementing Dynamic Email Campaigns
Articles
Getting Started with Email Marketing: Planning Dynamic Email Campaigns

    In our Getting Started with Email Marketing series, we’ll be covering how to measure the success of your…

Getting Started with Email Marketing: Planning Dynamic Email Campaigns
Articles
Getting Started with Email Marketing: Benefits of Dynamic Email Campaigns
Getting Started with Email Marketing: Benefits of Dynamic Email Campaigns
Articles
7 Ways to Incorporate Video into Your Dealership’s Marketing Efforts
video marketing
Video marketing is a powerful tool for attracting consumers and extending your dealership’s reach.
7 Ways to Incorporate Video into Your Dealership’s Marketing Efforts
Articles
4 Tips for Accurate Pricing
Having guidance for pricing will help you remain competitive and drive your dealership to the top when it comes to maximizing sales.
4 Tips for Accurate Pricing
Articles
4 Tips for Selling Outside of Your Market
Selling Outside Your Market

Your dealership might be laser focused on reaching local customers, but in a competitive market, you have to think bigger….

4 Tips for Selling Outside of Your Market
Articles
8 Digital Marketing Tips for Customer Retention
As the industry has moved online, digital marketing is vital to your dealership when generating leads and retaining your customers.
8 Digital Marketing Tips for Customer Retention
Articles
4 Steps for Personalizing the Equipment Buying Experience
buying experience
Are you ready to take the next step in better attracting and retaining customers? Follow these four steps for personalizing the buying experience.
4 Steps for Personalizing the Equipment Buying Experience
Articles
Creating a Referral Program in 4 Steps
Creating a Referral Program in 4 Steps
After discussing the benefits of referral programs, we’ll give you four easy steps for creating and implementing these marketing programs.
Creating a Referral Program in 4 Steps
Articles
10 Tips for Taking Equipment Pictures for Inventory Listings
excavators
When it’s time to create inventory listings for heavy equipment, be sure to include pictures. Here are Equipment Trader's 10 tips for taking machinery pictures for your inventory listings.
10 Tips for Taking Equipment Pictures for Inventory Listings
Articles
8 Tips for Selling Your Equipment
8 Tips for Selling Your Equipment
If you’re wondering how to make sure your listings stand out, check out our tips for getting more eyes on your listings.
8 Tips for Selling Your Equipment
Articles
5 Benefits of Dynamic Email Campaigns
email marketing

Despite new forms of digital communication constantly emerging, email remains an important tool in any marketing and advertising strategy that…

5 Benefits of Dynamic Email Campaigns
Articles
5 Reasons to Use Geofencing for Your Dealership
5 Reasons to Use Geofencing - Equipment Trader
5 Reasons to Use Geofencing for Your Dealership
Articles