Today, the success of any business hinges on its ability to reach and engage customers online, and equipment dealerships are no exception. It’s undeniable, digital marketing has become an indispensable tool for dealerships aiming to expand their customer base and drive sales. With the majority of consumers turning to the internet for research and purchases, leveraging digital tools to showcase your inventory, connect with potential buyers, and build lasting relationships is crucial. To get you started, Equipment Trader is sharing 5 tools that help amplify your dealership’s reach.
1. Social Media Marketing
Social media platforms are vital for any dealership looking to expand its reach. Sites like Facebook, Instagram, and YouTube are perfect for showcasing your inventory through high-quality photos and engaging videos. This approach works well because equipment requires visual inspection, and high-resolution images and video demos can help provide that to potential buyers.
And, if you want to take your social media marketing strategy a step further, check out Equipment Trader’s Social Retargeting tool. With consumers using social media at a greater rate than ever before, retargeting presents the perfect opportunity to gain more engagement and remind consumers of their recent search on Equipment Trader. After the consumer visits your unit on our marketplace, retargeted ads are dynamically displayed on their Facebook and Instagram feeds, and they can easily click on the ad, bringing them back to your vehicle detail page.
2. SEO and Content Marketing
Search engine optimization (SEO) is crucial for ensuring that your dealership’s website appears prominently in search engine results when potential buyers look for equipment. Complementing SEO with content marketing—such as blogs, articles, and how-to guides—can further boost your online presence.
If the thought of setting up an SEO centered website overwhelms you, good news! Beyond Equipment Trader’s marketplace, our team of experts can help your business succeed in many ways, including building a professionally designed dealer website. Our Be Seen website package includes the design and development of your website, plus a full suite of website and lead management features, complete with built-in reporting and communication tools.
3. Email Marketing
Email marketing remains one of the most effective ways to maintain communication with potential and existing customers. By building a robust email list, you can send targeted campaigns that highlight new inventory, special promotions, and dealership events directly to your customers’ inboxes.
Need to up the ante on your dealership’s email strategy? Equipment Trader offers email marketing solutions such as Hot Deals to bring in-market buyers directly to your inventory – allowing you to feature 4 units, plus a link to your Dealer Gallery. If you prefer to have complete control over the message delivered to your audience, Equipment Trader offers Custom Emails to allow you to do just that.
4. Video Demos
In the digital age, offering video demos can set your dealership apart by allowing potential buyers to inspect the unit from the comfort of their homes, making the shopping process more convenient and engaging. This provides an immersive experience, giving buyers a realistic feel of the unit’s build and features, and offers the convenience of exploring multiple models without needing to visit the dealership, saving time and effort.
5. Customer Relationship Management (CRM) Systems
A CRM system helps you manage interactions with potential and existing customers, ensuring that no lead is overlooked and that follow-up communications are timely and relevant. This works because a CRM keeps all customer information and interactions in one place, making it easier to track leads and sales, and it allows you to send personalized messages based on customer preferences and history. Ready to streamline your customer interactions and elevate your dealership’s performance? Explore the power of Equipment Trader’s Lead Manager today and transform the way you manage leads and nurture customer relationships.
Reaching potential equipment buyers in today’s digital landscape requires a multi-faceted approach. By leveraging social media marketing, SEO and content marketing, email marketing, video demos, and CRM systems, your dealership can effectively bridge the gap between your showroom and buyers’ screens. Embracing these tools not only amplifies your reach but also enhances the buying experience, ensuring that your dealership stands out in a competitive market.
Looking for more digital marketing tools? Make sure to check out our media kit for more.
