As we get in gear for a successful 2023, Equipment Trader is taking a moment to reflect on the tremendous…
jennifer.green-neff
As your digital marketing partners our job is to constantly stay on top of trends, changes and improvements to the…
Equipment Trader is committed to sharing resources that help arm dealers to drive more digital leads to their dealership and…
As the most popular form of digital interaction, it’s beneficial for any equipment dealership to make text messaging available to…
As technology makes communication across multiple channels easier, convenience has become a top priority for shoppers. Consumers now expect to…
Before online ads and targeted emails, and even before telemarketing and robocalls, sales often involved door-to-door salesmen and saleswomen traveling…
If you’ve already started managing leads with Lead Manager, it’s time to take the next step and start strategically planning…
Closing a deal is a rewarding part of the sales process for any dealer; however, guiding consumers down the sales…
Today, text messaging is the most common form of communication, as 81% of American adults use SMS text messaging. Text…
Prior to the Internet, a consumer’s path to purchase was relatively linear. They relied heavily on local equipment dealerships…