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Equipment Trader® is the online authority for buying and selling new and used construction and farming equipment. Our continuous growth on both the mobile and online platforms enables us to provide powerful marketing solutions to our dealers, as well as to deliver a consistent user experience from one of the most highly optimized sites in our industry.

Worried about if your inventory will be seen?

On average, had nearly 980,000 unique visitors per month in 2023. With our great selection of thousands of pieces of equipment, visitors are heading to our site from far and wide!

Leads and connections in 2023
Phone call leads sent to Dealers in 2023

52 Million

search results impressions are generated each month on average on Equipment Trader. Don’t miss out on being where heavy equipment buyers are searching.

EQUIPMENTTRADER.COM GENERATEd over 375k leads and connections in 2023.