Lead Intelligence provides dealers with exclusive insights around leads and connections that span across EquipmentTrader.com and your website. It’s available at no additional cost to current Equipment Trader dealers and offers two distinct features: Lead Enrichment and Trader Advantage.
Lead Enrichment offers dealers insight into potential buyers’ shopping patterns on Equipment Trader and their website. For each individual lead, dealers will receive a real-time email notification with consumer shopping information.
Trader Advantage provides dealers with lead attribution data that directly highlights how Equipment Trader serves as a significant touchpoint in a consumer’s path to purchase. The Trader Advantage report offers dual shopper activity on Marketplace Leads, Direct Referrals, and Comparative Conversion Rates.
To learn more about this industry-leading offering, watch the below video showcasing the many key benefits of Lead Intelligence.