For equipment dealers, completing a sale is an important milestone—but the work doesn’t stop there. What happens after the equipment…
Keona Frasier
You’ve had a productive day on the lot—answering questions, talking specs, and connecting with a buyer looking to invest in…
Marketing requires time and resources, so equipment dealers need to maximize their efforts. While some promotions are seasonal or event-driven,…
Building a thriving dealership business from the ground up is no small accomplishment. Expanding to multiple locations takes that success…
Improving and maintaining customer relations should be a top priority for any dealership. Customer acquisition and retention, therefore, is entirely…
As the year draws to a close, we’re filled with anticipation for what’s next in the heavy equipment industry. 2024…
As the year winds down, a critical opportunity arises for businesses to save significantly on new and used heavy equipment…
Sales in the equipment industry present various challenges, and Equipment Trader has shared numerous tips and strategies. Today, we’ll focus…
As the year winds down, the holiday season kicks into high gear with events like Halloween, Thanksgiving, Christmas, Hanukkah, and…
For heavy equipment dealerships, aligning marketing and sales teams can significantly impact business growth, lead generation, and revenue. When these…