Here’s How to Maximize Your Premium Select Advantage on Equipment Trader
Investing in Premium Select ads on Equipment Trader already gives you a significant edge by placing your inventory at the top of search results, capturing the attention of prospective buyers from the start of their search. This game-changing tool delivered remarkable results since launching last year, with dealers leveraging Premium Select ads receiving 29 times more Search Results page views than standard ads and 2 times more than traditional premium ads on average April-July 2023.
See in-depth dealer results in our Premium Select case study.
To really amp up the power of your ad enhancements, it’s absolutely key to make the most of the extra tools and resources that Equipment Trader offers. Here’s the inside scoop:
Enhanced Targeting with Auto Selector
The Auto Selector is a powerful tool, available in TraderTraxx, designed to refine and enhance your ad targeting on the Equipment Trader marketplace. This tool works by analyzing buyer behavior and preferences, and using that data to ensure that your enhanced ads reach the most relevant audience. This means more qualified traffic to your listings, leading to higher engagement rates and better conversion potential.
When combined with Premium Select, Auto Selector can further boost your visibility and effectiveness by ensuring that your top-placed ads are seen by buyers who are most likely to be interested in your inventory. This strategic targeting minimizes wasted impressions and maximizes the return on your advertising investment.
Read more about the benefits of the auto selector here.
Maximize Your Budget with Co-op Funds
Co-op Funds are an invaluable resource that can help extend your advertising budget. These funds are provided by manufacturers to support your marketing efforts, allowing you to increase your advertising spend without stretching your own budget. By applying Co-op Funds to your Premium Select ads, you can enhance your visibility even further, ensuring your inventory remains top-of-mind for potential buyers. If you’re not actively using co-op funds for your Equipment Trader advertising, contact Your Equipment Trader Sales rep to learn about your options.
Integrating Solutions for Optimal Results
The key to a successful advertising strategy lies in the integration of these powerful tools. By using Premium Select, Auto Selector, and Co-op Funds in tandem, you create a robust, multi-faceted approach that maximizes your reach, enhances targeting precision, and optimizes your budget. This comprehensive strategy not only drives better ad performance but also results in increased sales and a stronger competitive position in the market.
For example, you might use Auto Selector to ensure that your Premium Select ads are shown to the most relevant audiences, then apply Co-op Funds to expand your reach and keep your listings visible to potential buyers throughout their purchasing journey. This integrated approach ensures that your dealership stands out in a crowded marketplace, leading to more conversions and higher sales performance.
Don’t miss out on the opportunity to maximize your results and drive more sales. Explore our marketing and sales solutions today and see how they can transform your dealership’s performance on Equipment Trader.
