DEMOGRAPHICS
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NEED A BUYER FOR YOUR UNITS?
New or used, put your listings in front of people with purchasing power; our visitors are your target market! Let us help you get your listings in front of the correct audience!
Demographic Profile
Take a look at the demographic breakdown of Equipment Trader visitors.
Gender:
Male
Female
Other/Prefer Not to Answer
Average Household Income:
Greater than 100K
Greater than 50K-99K
Less than 50K
Age:
18 - 34
35 - 54
55+
Equipment Trader Consumer Survey, 2023.
Male
Female
DID YOU KNOW
37%
are making $100K-$199K feel like thats too broad of a range
27%
of site visitors are interested in purchasing for a business with 100 – 499 employees