Equipment Trader offers OEMs unique solutions geared to help address the challenges faced each day to gain market share. Partner with Equipment Trader to access exclusive product offerings to accelerate inventory turnover while ensuring your dealers are advertising YOUR units for increased exposure.
We drive 980K in-market visitors each month, resulting in 52.7 million search results pageviews, bringing more in-market buyers to your inventory.
Equipment Trader facilitated 375K dealer connections in 2023
We help you craft impactful campaigns tailored to your audience through our comprehensive marketing tools. By leveraging our engaged buyer base and extensive data set, you can boost your brand market share and sales.
Partner With Equipment Trader to Develop Targeted Advertising Strategies
When you work with Equipment Trader, you have the opportunity to create unique engagement strategies to boost your business. Our custom programs and feeds leverage your dealer network to ensure you succeed.
Increase dealer connections by 26% through custom programs.
Gain Access to Unparalleled and Timely Data
With our proprietary data, Equipment Trader provides real-time analytics, personalized recommendations, and the tools you need to elevate your marketing strategy. Our Dealer Center helps you understand how consumers are connecting with your listings and better track your inventory.
Over 1,800 dealers across the country trust us to put their inventory in front of motivated buyers.
Expand Your Reach and Connect With Active Buyers
Equipment Trader connects with shoppers at all stages of the buying funnel and ensures that your units get the visibility they deserve. Partner with us to drive awareness of the value in your brand over your competitors.
Over the last 12 months, Equipment Trader has continued to optimize the consumer search experience on our site, resulting in a conversion rate of 3.58%.
Get Ahead of Your Competition With Powerful Analytics In One Platform
With insights provided to give you a better understanding of how buyers connect with your inventory, TraderTraxx offers you the ability to keep track of your performance compared to competitors, equipping you with tools to elevate your marketing strategy.
We generate 651K vehicle pageviews each month working with our industry partners to attract more consumers, expanding the reach of our sites and their brands.