Data & Insights

Partnering with Equipment Trader grants you access to an unparalleled wealth of data and insights, derived from the largest audience of in-market shoppers in the industry, an invaluable resource found nowhere else that allows you to make more informed business decisions

Develop Targeted Advertising Strategies

Consumer search behavior is crucial to understand when trying to develop your strategy. With our proprietary data, Equipment Trader can tell you exactly what make/models are most often being viewed before yours, as well as what make/models are most often being viewed directly after yours.

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Gain instant competitive insights by make, model, region and category.

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Glean valuable insights into share trends for specific models and categories.

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Create highly-engaging messaging with powerful buyer insights.

Unlock the Power of Data With SSI

SSI’s registration data equips you with the knowledge to optimize strategies, streamline operations, and drive growth.

Equipment Trader’s All-In-One Platform: TraderTraxx

Unlock access to the industry’s most powerful, and easy to use management platform that has been designed with your specific needs in mind.

Arm Yourself With Unparalleled Data to Get Ahead of Your Competition

Empower your brands with invaluable insights on buyer interactions with your inventory.

Our data tells you exactly what make/models are most often being viewed before yours, as well as what make/models are most often being viewed directly after yours.

Get Granular With Lineup Performance Through Trader Intelligence

Trader Intelligence is home to all of the tools available to you as an OEM. Leveraging these tools will enable you to make better business decisions, and will empower you to develop targeted, competitive strategies to maintain or grow market share.

Cross Shopping Tool

The Cross-Shopping Tool offers valuable insight into the purchase patterns of buyers viewing your units. Gain access to reports that let you see which units are viewed most often before AND after your selected unit, giving you a better understanding on how to attract buyers directly to your listings.

TIP: Look at that report and start to figure out how you can formulate a plan to position your unit in a better way than the competing OEM.

Listing Status

Keep track of how many of your make/models are live on Equipment Trader. Filter by specific models, monitor a month over month trend line, and see what percentage over overall inventory share you own on our marketplace.

Enhanced Vs. Standard

Understand how your make/models that are enhanced (either Featured or Premium status) are performing in comparison to your standard listings. Use this knowledge to inform your OEM-Managed Ad Enhancement Program.

Activity Status

Get a quick look at how your make/models are performing on Equipment Trader, including Vehicle Detail page views and search results impressions. Compare performance month over month or year over year.

Competition

You know who your competitors are, but now you can see how exactly you stack up in terms of performance on Equipment Trader. At an aggregate level, get a peek at how your make/models are performing compared to your top-three competitors.

Exclusive Insights:

Know Your Buyers

Our data allows us to create digital marketing products, services, & solutions specifically catering to the trends of buyers in our industries.

Corporate Sponsor Management

When purchasing an Ad Enhancement Campaign or one of many exclusive reports, you will get access to your own TraderTraxx account, featuring the Program Management tool. This tool gives you control over campaigns!

Custom Surveys

Poll the millions of visitors on our marketplaces to answer the questions that are most important to your business.

Email Lead Amplifier

Equipment Trader’s Email Lead Amplifier initiates a four-email follow-up for buyer leads:

Automated emails showcase similar inventory from local dealers.
Dealers gain complete control over communication with interested consumers.
Enhances engagement and streamlines the follow-up process.

READY TO PARTNER WITH EQUIPMENT TRADER? ACCESS SOLUTIONS TO YOUR CHALLENGES BY FILLING OUT THE FORM BELOW!