Virtual Retailing Resources Videos

4 Tips for Selling Outside of Your Market

4 Tips for Selling Outside of Your Market

Your dealership might be laser focused on reaching local customers, but in a competitive market, you have to think bigger….

8 Digital Marketing Tips for Customer Retention

As the industry has moved online, digital marketing is vital to your dealership when generating leads and retaining your customers.

4 Steps for Personalizing the Equipment Buying Experience

4 Steps for Personalizing the Equipment Buying Experience

Are you ready to take the next step in better attracting and retaining customers? Follow these four steps for personalizing the buying experience.

Creating a Referral Program in 4 Steps

After discussing the benefits of referral programs, we’ll give you four easy steps for creating and implementing these marketing programs.

10 Tips for Taking Equipment Pictures for Inventory Listings

10 Tips for Taking Equipment Pictures for Inventory Listings

When it’s time to create inventory listings for heavy equipment, be sure to include pictures. Here are Equipment Trader's 10 tips for taking machinery pictures for your inventory listings.

8 Tips for Selling Your Equipment

If you’re wondering how to make sure your listings stand out, check out our tips for getting more eyes on your listings.

How to Combat Low Inventory & High Demand During the Pandemic

We're providing innovative solutions you can quickly put into action to help you and your dealership succeed.

5 Benefits of Dynamic Email Campaigns

Despite new forms of digital communication constantly emerging, email remains an important tool in any marketing and advertising strategy that…

What’s The Fuss About Content Marketing?

Consumer expectations have changed over the years, and now more than ever before, people are expecting more from…

5 Reasons to Use Geofencing for Your Dealership

5 Reasons to Use Geofencing - Equipment Trader

Welcome to Equipment Trader!

Webinar: Equipment Consumer Evolution During COVID-19

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A Guide to Expanding Communication Channels: During COVID-19 & Beyond

A Guide to Trader 360

Video: Trader 360

How To Use Video To Increase Sales

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Tales From the Frontline: Dealer Tip #5

Tales From the Frontline: Dealer Tip #6

Webinar: Reopening Your Dealership During & After COVID-19

Tales From the Frontline: Dealer Tip #4

COVID-19 List of Relief Information & Resources for Small Businesses and Consumers

Pandemic Planning: A Look Back at Lessons Learned from the 2008-2009 Downturn

The Long-term Impact of COVID-19 on Equipment Industry

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FACT SHEET: 5/21/20 EQUIPMENT INDUSTRY

Video: How to Use Video Chat

Tales From the Frontline: Dealer Tip #3

Tales From the Frontline: Dealer Tip #2

Tales From the Frontline: Dealer Tip #1

Webinar: How To Manage and Motivate Your Remote Team

FACT SHEET: 5/7/20 EQUIPMENT INDUSTRY

Video: Service Alternatives: Driving Revenue During COVID-19

Webinar: Navigating Disruption in 2020 – Tapping into the Virtual Equipment Consumer

FACT SHEET: 4/29/20 EQUIPMENT INDUSTRY

How to Set Up Texting with Equipment Trader

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Video: How to Set Up Chat with Equipment Trader

Fighting COVID-19 On the Road: What to Do If You Experience Symptoms

Virtual Retailing During COVID-19

FACT SHEET: 4/20/20 EQUIPMENT INDUSTRY

TraderTraxx: Leads, Inventory & Insights in One Place

Cheat Sheet: Selling in a Digital World

FIGHTING COVID-19 ON THE ROAD: TAKING PRECAUTIONS

Video: How to Use Live Chat with Equipment Trader

Utlizing Make an Offer for Your Dealership

FACT SHEET: 4/13/20 EQUIPMENT INDUSTRY

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Virtual Retailing Enhancement: Make an Offer

Plan, Prepare, and Respond to COVID-19

CDC: Interim Guidance for Businesses and Employers to Plan and Respond to Coronavirus Disease 2019 (COVID-19) READ GUIDANCE HERE

OSHA Guidance on Preparing Workplaces for COVID-19

OSHA Guidance on Preparing Workplaces for COVID-19

The Occupational Safety and Health Administration (OSHA) developed this COVID-19 planning guidance based on traditional infection prevention and industrial hygiene…