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Understanding your typical buyer, from their shopping preferences to their market outlook, can give you a significant advantage. How familiar…

Unveiling the Buyer Persona: Key Insights into Equipment Shopper Demographics

Industry Trends

5 Ways AI Can Revolutionize Your Dealership’s Marketing

The impact of Artificial Intelligence on the tech industry has been tremendous, revolutionizing various applications. However, its most significant contribution…

5 Ways AI Can Revolutionize Your Dealership’s Marketing

Industry Trends

Events to Mark in Your Equipment Dealership’s Calendar for 2024

Discover the countless advantages of attending industry trade shows and conferences. These events not only provide a perfect platform to…

Events to Mark in Your Equipment Dealership’s Calendar for 2024

Industry Trends

The Top 10 Searched Equipment Categories of 2023

When it comes to heavy machinery sales, it’s crucial to stay on top of the latest trends and plan for…

The Top 10 Searched Equipment Categories of 2023

Industry Trends

Tips for Building and Maintaining a Winning Dealership Team

A strong and cohesive team is crucial for the success and growth of any dealership, whether it’s well-established or just…

Tips for Building and Maintaining a Winning Dealership Team

Industry Trends

6 Tips For Making the Most Out of Your Time at Trade Shows

The trade show season is in full swing, providing an excellent opportunity for dealers to establish new connections and enhance…

6 Tips For Making the Most Out of Your Time at Trade Shows

Industry Trends

This year’s NATDA Trailer Show was held on August 30 – 31 in Nashville, TN. Our team was onsite at…

The Trailer Industry: A Look at Key Insights and Trends

Industry Trends

Equipment Trader’s Guide To Successful Organizational Networking

The world of equipment sales can be extremely competitive, which can sometimes result in missed opportunities for organizational networking….

Equipment Trader’s Guide To Successful Organizational Networking

Industry Trends

5 Key Traits to Look for When Hiring Sales Reps at Your Dealership

Overseeing the operation of a dealership requires a great deal of effort, making it difficult to serve every buyer who…

5 Key Traits to Look for When Hiring Sales Reps at Your Dealership

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What You Should Know Ahead of The Transition Google Analytics 4

Google is continually optimizing their analytics to give you the best insights into your website performance. This is why as…

What You Should Know Ahead of The Transition Google Analytics 4

Industry Trends

Caterpillar Dealers Discuss Challenges and Opportunities in 2023

In the aftermath of 2020, the equipment industry continues to see shortages of materials, essential parts, and personnel. This has…

Caterpillar Dealers Discuss Challenges and Opportunities in 2023

Industry Trends

The Trader Advantage — Exclusive Value from Equipment Trader

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As we get in gear for a successful 2023, Equipment Trader is taking a moment to reflect on the tremendous…

The Trader Advantage — Exclusive Value from Equipment Trader

Industry Trends

How to Master the Three D’s: Demand, Data, & Digital Tools

Articles Industry Trends

As technology has evolved, consumer preferences have changed. Today’s consumer prefers fast and easy communication when searching for their perfect…

The Do’s and Don’ts of Texting

Industry Trends

We’ve covered the general benefits of live chat before, but now it’s time to take a deeper dive…

Tips for Using Live Chat

Industry Trends

Getting Started with Email Marketing: Measuring Email Campaigns

In our Getting Started with Email Marketing series finale, we’ll be covering how to measure the success of…

Getting Started with Email Marketing: Measuring Email Campaigns

Articles

Getting Started with Email Marketing: Implementing Dynamic Email Campaigns

In our Getting Started with Email Marketing series, we’ll be covering how to measure the success of your…

Getting Started with Email Marketing: Implementing Dynamic Email Campaigns

Articles

Getting Started with Email Marketing: Planning Dynamic Email Campaigns

In our Getting Started with Email Marketing series, we’ll be covering how to measure the success of your…

Getting Started with Email Marketing: Planning Dynamic Email Campaigns

Articles

Getting Started with Email Marketing: Benefits of Dynamic Email Campaigns

Articles

7 Ways to Incorporate Video into Your Dealership’s Marketing Efforts

Video marketing is a powerful tool for attracting consumers and extending your dealership’s reach.

7 Ways to Incorporate Video into Your Dealership’s Marketing Efforts

Articles

Having guidance for pricing will help you remain competitive and drive your dealership to the top when it comes to maximizing sales.

4 Tips for Accurate Pricing

Articles

4 Tips for Selling Outside of Your Market

Your dealership might be laser focused on reaching local customers, but in a competitive market, you have to think bigger….

4 Tips for Selling Outside of Your Market

Articles

As the industry has moved online, digital marketing is vital to your dealership when generating leads and retaining your customers.

8 Digital Marketing Tips for Customer Retention

Articles

4 Steps for Personalizing the Equipment Buying Experience

Are you ready to take the next step in better attracting and retaining customers? Follow these four steps for personalizing the buying experience.

4 Steps for Personalizing the Equipment Buying Experience

Articles

After discussing the benefits of referral programs, we’ll give you four easy steps for creating and implementing these marketing programs.

Creating a Referral Program in 4 Steps

Articles

10 Tips for Taking Equipment Pictures for Inventory Listings

When it’s time to create inventory listings for heavy equipment, be sure to include pictures. Here are Equipment Trader's 10 tips for taking machinery pictures for your inventory listings.

10 Tips for Taking Equipment Pictures for Inventory Listings

Articles