DEMOGRAPHICS
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Need a buyer for your equipment?

Our visitors are your target market! Did you know that 60% of our site visitors have a household income of $75,000 or greater. Also, 59% of EquipmentTrader.com visitors live in a household with 3 or more members.

Think most of our visitors are males?

You’re not wrong. Of all our site visitors 73% are male. But don’t forget about the females! 27% of site visitors are female. And of all EquipmentTrader.com visitors 44% are men ages 25 to 55 years old. Additionally, 15% are women ages 25 to 55 years old. Let us help you get your inventory in front of your target audience!

Male
Female
Male
Female

DID YOU KNOW

93%

That 93% of our site visitors have a household income of $75,000 or greater.

45%

Also, 45% of the visitors of EquipmentTrader.com live in a household with 3 or more members.