DEMOGRAPHICS
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Demographic Profile
Take a look at the demographic breakdown of Equipment Trader visitors.
Gender:
Male
Female
Other/Prefer Not to Answer
Average Household Income:
> $100K
>$50K - $99K
< $50K
Age:
18 - 34
35 - 54
55+
Equipment Trader Consumer Survey, 2021.
Male
Female
DID YOU KNOW
46.6%
That 46.6% of our site visitors have a household income of $75,000 or greater.
80%
Also, 80% of site visitors are home owners.